KATY MAGAZINE NEWS
June 22, 2021
By Natalie Cook Clark
Katy’s No Label Brewery took home two “Crushies,” Craft Beer Marketing Awards (CBMAs) for their work in the community during the COVID-19 Pandemic. They handed out thousands of masks to Katy residents and first responders during the height of the COVID-19 outbreak.
No Label gave out masks to local first responders. Photo credit: No Label Brewing Company.
No Label Recognized for Pandemic Efforts
No Label Brewing Company, Katy’s popular brewery and hangout, won two Craft Beer Marketing Awards (CBMAs.) They took home the "Crushie" for Merchandise Design for their COVID masks and Pandemic Charity Promotion for their drive thru.
Considered Among Global Breweries
“No Label has always been a part of the Katy Community, but we were tied together during the drive thru,” says Tom Paynter, Co-Owner and Marketing Director for No Label Brewing Company.
In their second year, the CBMAs accepted entries from all around the world. They had 33 categories that cover all aspects of brew marketing. A new category for this year’s competition was the “Pandemic Marketing,” which looks at original marketing undertaken during the COVID-19 outbreak.
“To be recognized is pretty incredible,” says Paynter. “We’re like the little engine that could. We’re listed among much larger breweries than us.”
Each CBMA category had over 300 judges.
“We were so impressed by the sheer creativity, innovation, and caliber of marketing displayed in entries from around the world in every category,” said CBMAs Co-Founder Jim McCune.